The Golden Fall campaign launched November 2015 and was a collaborative effort with Estée Lauder to reach a younger audience for the exciting launch of their Revitalizing Supreme Creme.
A simple, yet effective email blast announcing the debut of this product.
This 3-minute Pinterest tutorial shows how to prep your skin with the Revitalizing Supreme Creme before applying makeup.
Aerin Lauder Waterlily Sun fragrance was put directly into the hands of over 50k subscribers.
A makeup tutorial, followed by a contest to win the products used in the tutorial, proved to be a great UGC initiative that collected a significant number of leads.
Email Blast announcing the presence of the fragrance in the box.
