https://www.camilovillota.com/blog-1 daily 0.75 2016-03-01 https://www.camilovillota.com/blog daily 0.75 2016-03-01 https://www.camilovillota.com/blog-2 daily 0.75 2016-03-01 https://www.camilovillota.com/blog-3 daily 0.75 2016-03-01 https://www.camilovillota.com/work daily 0.75 2013-08-30 https://www.camilovillota.com/work-avenue daily 1.0 2025-05-12 https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1519579138569-Q2CQU0DCRTTA09V3JKBC/%27Unafraid%27---A-Short-Film.gif Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1519590698128-L031509QY5ENUBGTD81W/GLOSSYBOX_Vive_la_France.gif Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1519598810355-CX8FN9FJGSZD8HPEC6V1/Benefit-Cosmetics-Thumbnails.jpg Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1519599381060-YRFI7OCDTKWPVXXBS0EZ/Packaging-GIF-thumbnail.gif Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1519607590995-YLEASL25PG7MYTA7KOSQ/Estee-Lauder-Thumbnails.jpg Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1519614248975-3UU14B7QMU06UOLQOIY5/Too-Faced-Thumbnails.jpg Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1531326967476-WOL0B23H0BB78GYW0UW8/Rituals-Thumbnails.jpg Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1534694812268-XJM28VEF2MOM4PQUL29V/Melting-For-you.jpg Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1490148004431-0MN51ZEUSC6V5QFIQ29R/image-asset.jpeg Work - C'est Magnifique! This global Vive La France specially designed box campaign launched in the US October 2015. This inspired French design came to life via famed illustrator Jamie Lee Readin and was filled with iconic products from French pharmacy brands. It sold out globally. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528662441653-NWW8PWGLYX7NHGQ2VI17/GLOSSYBOX_Vive_la_France_Creative-Sendout.png Work This PR send out was carefully curated and sent to editors & influencers. It contained an intro flyer, postcard, event invitation, makeup bag, french cookie and a Diptyque candle https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1490407209189-3HRGLOWXK0T5315ZRV3W/GLOSSYBOX_JAMIE_LEE_REARDIN_UNBOXING_BY-CAMILO-VILLOTA.GIF Work The Teaser was a stop motion animation of an unboxing for social media. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528661986217-4T9J2E53UMV68HN94CJ0/GLOSSYBOX_Vive_La_France_Box_Composition_by_Camilo_Villota+1.jpg Work This was the complete box composition for this collaboration. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528665886019-E6U6TPRNTJMC6A6VTQLT/GLOSSYBOX_Vive_La_France_Social-Sliders_Camilo_Villota.gif Work Snapshot of the 24-hour activation to receive a personalized FB cover photo to celebrate La Bastille. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1534696282519-CN0HWS3JZ0V4GJPSEBJ3/GLOSSYBOX_Vve_La_France_Email_by_Camilo_Villota.gif Work Email blast sent to all subscribers and leads, leaking a few of the products, followed by a full box reveal email. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528665388328-MRWOX9TARXCH3229XNOF/GLOSSYBOX_Vive_La_France_Website_by_Camilo_Villota.jpg Work The Website homepage presence takeover included a peek inside the box landing page, a contest to win a trip to Paris, and a landing page introducing the illustrator behind the box. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1534009200127-WXPE04LP9ZD54V9Q136W/Behind-the-Scenes.png Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528850941913-XJ14QJRR0ACJJ34YZAGB/B.JPG Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528850945005-3J4F104LYDD89R0RW7RF/C.JPG Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528850943156-MFJV6WWXLGUP4OOL2KEV/D.JPG Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528850944357-2A5CUDMNLTJB2NEC4E8L/F.JPG Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528850946127-JYFD51DOACU0SIVC7ITF/H.JPG Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528850947475-LQ4ANXPJAG1HYCNIJ17D/I.JPG Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528850947625-5RH95LON9PQ7BRWH9CID/J.JPG Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528850949212-VK3LWR2RWY9C750T6IGK/K.JPG Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528850949008-TI6RS4EBXMPA0H0QDCVF/L.JPG Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528851198897-9E0ESFB1XT88Z6DM3XVT/A.JPG Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1490141635950-FTVYXCWOGQTGKJEIRHOY/GLOSSYBOX_JAMIE_LEE_REARDIN_CoteDAzur_Illustration.jpg Work Creative Director: Henrick Seimers, Art Director: Camilo Villota, Graphic Designer: Marta Molina, Illustrator: Jamie Lee Readin https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1529966206935-5S1PVD1QTER6PKEIZJDQ/Too-Faced-Better-than-Sex-2015-June-by-Camilo-Villota.jpg Work This Summer Nights/Miami Vice-inspired campaign set the stage for the now-iconic Too Faced Better Than Sex mascara to be featured. Between the styrofoam Art Deco shapes created by our team and the unique product name, we were able to communicate our vision to the fullest. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1491686600271-HYOF0HFVYUXGLNOC7DG4/Too-Faced-Better-than-Sex-2015-LP1-by-Camilo-Villota_02.jpg Work A dedicated landing page was created to direct all traffic from newsletters, ads, and social media. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1529804506713-VFZZHJ1K4ODGIADDK2XU/Too-Faced-Better-than-Sex-2015-June-Leak-NL-by-Camilo-Villota.jpg Work First email blast leaking the exiting collaboration, which led to an estimated 1200 sales. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1529804480335-PR93YAOX188UE3ZQ47BQ/Too-Faced-Better-than-Sex-Leak-Reminder-by-Camilo-Villota.jpg Work Second email blast leaked the second product in the box, leading to 600 added sales. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1529804702373-R5PYIZLX4R9BS46HNQHE/Too_Faced_Regram_by+Camilo+Villota.jpg Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1529805780309-CJPW6LOP2XX4DC7EOT3U/Too-Faced-2016-September-FF-by-camilo-villota.jpg Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1529804697647-GK2SSO3N54OB7MH7C4GI/Too-Faced-Makeup-Post_By+Camilo+Villota.jpg Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1529806362680-A89XXQ6C6XNZUIIAJ1H3/Too-Faced-2016-December-FF-by-camilo-villota.jpg Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1529978237588-8AZNXX2DZSI5B58HH2B1/Too_Faced_GLOSSYBOX_CandyWonderland_by-Camilo-Villota-2.jpg Work Too Faced Melted Liquid Lipstick in Chihuahua made me do it! The name of this featured product inspired me to create a candy-filled wonderland. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1529969075678-M4S8HDJ3MMGLKXUPC3QQ/2016-March-Leak-1-_01.jpg Work This email blast generated buzz within the beauty subscription box community and helped increase sales. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1491706927780-YMYQJCQKFRZRFP3C8FUP/Too-Faced-Melted_Candy_Wonderland-by-Camilo-Villota.gif Work This dedicated landing page directed all traffic from newsletters, ads, and social media for more conversions. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1529969284980-QVKNKUXPS8L1VA2O2T6W/Too_Faced_giveaway_By-Camilo-Villota.png Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1529970130917-A7V3XD8VFGPTXB2FCAVT/Too-Faced-Melted-by-Camilo-Villota.jpg Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1491703936858-4471WVGQFEW3GBF7VG7R/Too_Faced_GLOSSYBOX_CandyWonderland_by-Camilo-Villota.jpg Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1531270744379-GSKM7BHQJ3EGCNQ94ZZI/Too_Faced_Meltoff_by-Camilo-Villota2.jpg Work The Sun-Kissed Campaign launched August 2016 and featured Too Faced's Mascara Melt Off. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1492049209239-GOFFEM5MXZSV1E514GEN/Too-Faced-Melted_-Candy-Wonderland_NL-by-Camilo-Villota-Recovered.png Work An email blast that pushed sales and product knowledge about this must-have innovative product. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1492046740360-OHE1MZDH4LKTZM9410X1/2016_august_TooFaced_Like%26Share_Updated.jpg Work The product card had a magazine format containing all product descriptions and tips-and-tricks during the hottest month of the year. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1492047678998-HSSAS33CT74U2P1GT220/2016_August_TooFaced_Like%26Share.jpg Work UGC social contest giveaway which included a years supply of Too Faced’s best-selling mascaras and Mascara Melt Off. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528765810022-7GD4DD7XMO4WF0KON3SW/2015-November-Estee-Lauder-by-Camilo-Villota.jpg Work The Golden Fall campaign launched November 2015 and was a collaborative effort with Estée Lauder to reach a younger audience for the exciting launch of their Revitalizing Supreme Creme. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1529796327178-355F4MYGQWHOEFFF4LI8/Estee-Lauder_NL_by-Camilo-Villota.png Work A simple, yet effective email blast announcing the debut of this product. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528739166143-C07A0U6V65IQ74Z085VA/Estee-Lauder-for-GB_Pinterest-Tutorial.gif Work This 3-minute Pinterest tutorial shows how to prep your skin with the Revitalizing Supreme Creme before applying makeup. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528765993465-40ONB53C355P0CNTB4U8/Estee-Lauder_Makeuplook-2_by-Camilo-Villota.jpg Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528765993290-BESUHY2TEVWYZZ8K2NCZ/Estee-Lauder_Makeuplook_by-Camilo-Villota.jpg Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528765980675-MYVWJ6XPJ5SR0OGVCQI6/Estee-Lauder_FF_by-Camilo-Villota.jpg Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528766010408-187PEKMRUWBNQ0IXIDBO/Lauder-Serum-IG-Post.jpg Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528766010392-SG9UPO0DXLZHE3DBOS31/Lauder-Serum-Pump.jpg Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528765980148-PHLKLYJHX7ZB7N7N5C0K/Estee-2015_Holiday_Bag.jpg Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1529797718508-FHZBTYXFTVWBIZJIJDVI/2-Aerin-Lauder_by-Camilo-Villota.jpg Work Aerin Lauder Waterlily Sun fragrance was put directly into the hands of over 50k subscribers. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1492742212881-4H2KMGEBYJFX8UC0X7TR/Aerin-Lauder_Brand-Camilo-Villota.jpg Work A makeup tutorial, followed by a contest to win the products used in the tutorial, proved to be a great UGC initiative that collected a significant number of leads. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528857458565-3G2MOVGAXTKMLOV8OOVA/Aerin-Lauder_IG-Camilo-Villota.jpg Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528860272346-P5UKI51BRF4ZA0L2844W/Aerin_Step1.gif Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528857554603-SOEYXPWTYOY0VR2HOYXF/Aerin-Giveaway_Pinterest.jpg Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528858746205-EOTQ7CM3UZ92YPIUJVWE/Aerin-Pattern.jpg Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528856913371-X4VG70DEFB2A3DSKMWOG/Aerin-Lauder_Email_by_Camilo_Villota.png Work Email Blast announcing the presence of the fragrance in the box. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1492902392396-CTCOIBGCZK58X4GSJSDN/Aerin_Step2_by_Camilo_Villota.jpg Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1492902392522-WEFFTE012UZMDOBTSFA4/Aerin_Step3by_Camilo_Villota.jpg Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1492902395488-D1MG6ZMU79QXPDVIJZXS/Aerin_Step4by_Camilo_Villota.jpg Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1492902395487-K1HC2054ZKXUNRG47PTH/Aerin_Step5by_Camilo_Villota.jpg Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1492295403810-LSCF8H2R17FBT3GUM7DJ/Benefit_Porefesional2_by-Camilo-Villota.jpg Work The Love is in the Air campaign launched February 2015. For this Valentine’s Day theme, Benefit POREfessional primer was featured and I was inspired to create a cotton candy pink heaven, rather than the traditional love campaign, where sweet dreams could come true. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1492294693549-XEEXS4VE4DIIMLEJC94K/Benefit_Porefesional_by-Camilo-Villota.jpg Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1530061301823-VNJCSKABSO1BXLS40YA9/Benefit_Porefesional_Newsletter_by-Camilo-Villota.gif Work First email blast sent to all leads and subscribers, which converted an estimate of 600 people. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1492299534562-B6GL2599SCTBHO4FSWFC/image-asset.jpeg Work Second email blast, which converted an additional 400 people https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528851719636-8WHQZX19TUSK14LLY7SZ/2016-Love-Contest.gif Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528852693873-D5WOMB95KKQJEP5KIMKO/11+Sweet-Cotton-Candy-Dreams-by-Camilo-Villota.jpg Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528851601931-B1HGJ9E9UDSRYQXU6ZI7/Benefit_Porefesional_Giveaway_by-Camilo-Villota.jpg Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528851602963-02Y915EOQYZ0ST54S9N0/Benefit_Porefesional_giveaway_by-Camilo-Villota.gif Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528685790146-ZYXJVOWV6BA1J05W7KAE/_2-Benefit_Rollerlash_by_Camilo-Villota.jpg Work The aMAYzing campaign launched May 2016, and had a Pop Art theme which was the perfect campaign for Benefit's Roller Lash mascara to be featured. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528682790692-DTGJFM1FSJP86O1BHN7P/GLOSSYBOX_Benefit-Rollerlash_Email_by_Camilo_Villota.gif Work A makeup tutorial email was sent where the Benefit's Roller Lash Mascara  was used along with other beauty products. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528672425304-52UJMLGOFUP595UXRQ2E/2016-Box-reveal-_02.jpg Work Email blast revealing the entire box composition. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1492303148138-G02HU9UCXG1WYQULBE6S/Benefit_Rollerlash_Social_by_Camilo-Villota.jpg Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1528686838858-1ICEBC26ZAT6Z0UHTH7T/3-Benefit_Rollerlash_by_Camilo-Villota.jpg Work This image was used for ads and social media, ultimately helping with sales and conversion as well as increasing traffic on the brand page https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1531450960022-RZ56S4GT9RLKY9LLC8VV/2018_APRIL_RITUALS-BY-CAMILO-VILLOTA.jpg Work The Look Good, Feel Great campaign launched April 2018 and was about wellness from the inside-out. This box was curated with products from Rituals that were perfect for your post-workout routine and aimed to help consumers find inner peace. It also included a CYBEROBICS Nutrition Guide and access to workouts with celebrity trainer David Kirsch. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1531452719787-8G77FMPW58GM7KJ1XUPI/2018_APRIL_BOXReveal_EMAIL.jpg Work The box was curated with brands including Rituals, Karl Lagerfeld + Model Co, La Roche-Posay and Ardency inn. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1531442156844-E20FSCWCMQ8FYAZZDJF1/Rituals-Look-good-product-Card-by-Camilo-Villota.png Work Map fold product card insert that included information about the campaign, collaboration with Cyberobics, as well as each product in the box. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1532800659643-MI4T7MXCYM9OZXMKTBYY/Rituals_Look-Good_Website_by-Camilo-Villota.png Work Dedicated landing page with introduction about the campaign & 2 product leaks. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1531442051895-GEKIQQINOF0L2CU3ZJ6A/2018-APRIL-Leak-NL.jpg Work First email blast leaking the Rituals Foaming Shower Gel, which resulted in 200 sales. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1531442057566-NCY7SMPTQSCXUO4OS3D6/2018-APRIL-Box-reveal-NL.jpg Work Second email blast, revealing the entire box, which resulted in 500 sales. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1532798401809-1HJUF2LWPBRLQE4OTA42/iPhone-X-Mockup-Rituals-Social.gif Work Social media content including UGC Enter to Win contests, themed quotes and brand awareness posts. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1531360227845-PVF4EN538LK89VBWKLIJ/RITUALS-happy-buddha-by-Camilo-Villota2.jpg Work The Elements of Fall campaign launched October 2017 and included the Rituals Happy Buddha shower gel. It was about all things fall colors and filled with products for the seasonal transition. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1531356178343-S32L7K5F0DIS9VSBOUKK/Rituals-Elements-of-fall-product-Card.png Work Map fold product card insert with information about the campaign and details about each product in the box. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1531362491346-25HNZQRRI0EK0G4FLRIB/RITUALS-with-GLOSSYBOX-by-Camilo-Villota2.jpg Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1531271640896-JG3IZORBE256CGHDC45P/Rituals-Leak-Animation-by-Camilo-Villota.gif Work First email blast leaking Rituals Happy Buddha shower gel, which amounted in 500 sales. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1531271112482-LQCXACGQF0SMQCTVFJ2F/Rituals-2017-October-Leak-2-by-Camilo-Villota.jpg Work Second email blast, revealing the entire box. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1531362104857-4SCVMZ2XJ0UV8SCL6GO8/Rituals-Box-Reveal-Final-Animation-by-Camilo-Villota.gif Work Third email blast, which was a reminder of the box reveal, for an extra sales push. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1531101879586-EFLHXIQJQ02AXLVSBT3W/Rituals_Sakura2_by_Camilo_Villota.jpg Work This limited edition Rituals of Sakura co-branded box launched Spring 2016. For centuries, the Japanese have celebrated the annual flowering of the Cherry Blossom, or Sakura. Inspired by this tradition, The Ritual of Sakura collection blends the sweetness of Cherry Blossom with nourishing Organic Rice Milk, to make each day feel like a new beginning. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1492484925439-ZA1GUA1PPFNERD93M39I/Rituals_Sakura_LP_by_Camilo_Villota.gif Work Dedicated landing page with introduction to the campaign and products in the box. All traffic was directed here to find out more about this collaboration. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1492479533998-COFZ7MCROZCIABCMH3O3/Rituals_Sakura_by_Camilo_Villota.gif Work Strategic stop motion animations were created for social media and other channels, which led to a significant amount of engagement. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1492564087711-LBIOV4Y0KO48LAKHZ802/Rituals_Sakura_unboxing_by_Camilo_Villota.jpg Work Box composition image used for ads, banners, social media and other channels. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1492479659812-PFW4FMXKBZNFGCV1E13I/Rituals_Sakura_Scrub_by_Camilo_Villota.gif Work Strategic stop motion animations were created for social media and other channels, which led to a significant amount of engagement. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1532801412454-JCXYBW5JITBHQO5832KM/Rituals_Sakura-NL_Mockup_by_Camilo_Villota.png Work Email blast example sent out during the campaign, which quickly helped sell out the box. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1492561970568-MSWR4M5AA8R6UPN9MTWM/Rituals_Sakura_Product-Card_by_Camilo_Villota.png Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1492561971767-F3HNTI8XNL3LUMPX73E1/Rituals_Sakura_Product-Card1_by_Camilo_Villota.png Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1492561977367-ZF6YDB7GGQ1OVUX9UWV3/Rituals_Sakura_Product-Card2_by_Camilo_Villota.png Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1492561981115-VNJDIW0DF03PMTDQVB9W/Rituals_Sakura_Product-Card3_by_Camilo_Villota.png Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1492561982370-R20787DD7SVYO7JR1QG3/Rituals_Sakura_Product-Card4_by_Camilo_Villota.png Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1492561986667-YCBC97DTU24CDIL14IV9/Rituals_Sakura_Product-Card5_by_Camilo_Villota.png Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1492561990219-K7XAE10SPLI8KFPHJYPR/Rituals_Sakura_Product-Card6_by_Camilo_Villota.png Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1492561993602-XA41JDWFUQ7TGSTKY7YH/Rituals_Sakura_Product-Card7_by_Camilo_Villota.png Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1492477690543-05HSG257J8VZKIIPO0W1/Rituals_Zensation_by-Camilo-Villota.jpg Work The aMAYzing campaign launched May 2016 with an undeniable Pop Art theme. The mini Rituals shower gel helped achieve the look and color scheme we were aiming for. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1531186100100-Z9SSOBUYE7XQ910NV4Q9/Rituals_Zensation_Unboxing_by-Camilo-Villota.gif Work This stop motion animation was used for ads and social content, leading to a significant amount of traffic. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1531190594514-TCKQ7V74F82UVE9AIZ6P/Rituals_Zensation_box-reveal_by-Camilo-Villota.jpg Work Box composition flat lay image used on email blasts and social media channels. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1532801797553-V7TVXPJ81M3IJQID3O31/Rituals_Zensation_Leak_NL_by-Camilo-Villota.gif Work This email blast design & content attracted much web traffic and helped with overall sales as it was a departure from our normal campaigns. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1492478026056-Z61JXV2BSY6JY2ICMWVB/Rituals_Zensation2_by-Camilo-Villota.jpg Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1534084613082-S6UWOAXM5COEZHRJ80BX/Melting-for-you-Moodboard.gif Work This limited edition Mother's Day "Melting For You" box is a representation of the warmth of motherly love. A melted rose in high gloss, imparted light over a dark, extra matte surface. Its embossing details created dimension and included an all rose interior. Click here to see the campaign visuals. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1516915267323-44BQT2ELXB9QED2UM869/HolidayBox-Moodboard.gif Work This Global Holiday Limited Edition box launched across our int’ll offices in 2017. The element of surprise was amplified by changing the evergreen way of opening the box to a drawer, and the material was changed to a pear-like material that gave it a festive shine with embossed snowflakes. This once simple design was transformed with an all gold interior where the treasure was hidden. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1516915238382-I1DOLQ3X3H5JR418J2Q7/Cheers-Moodboard+%281%29.gif Work This Champaign Campaign box design was inspired in the festivities around the holidays while on the peak of Rose drinks in 2017. This box was a monthly box and distribute to 40k subscribers in the US. It had details in hot foil, UV spot vs Matte surface and a Cheers ribbon-like typeface on the front of the box made in Illustrator. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1516915303455-HUUOVZW0R8PLK70KS5NN/SecretGarden-Moodboard.gif Work The Secret Garden box included an exciting collaboration with artist Antonio Soares. Launched during Fashion Month, this box design was the perfect combination of Fall 2016 trends and the connection between fashion and beauty. This monthly box reached an estimate of 45k subscribers and was designed entirely with watercolor by the artist. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1516915326221-IFKRHX1HDFKZXWYVGT6O/Tropical-Box_Moodboard.gif Work The Tropical Beauty box launched July 2017. We took the palm leaf trend to the next level and created interesting color combinations The four designs lead to a 24-hour ‘element of choice’ opportunity for subscribers to choose what color they wanted to receive. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1532808885631-1FVMEGMX1PEBAUB2381F/GLOSSYBOX_Melting-For-You-Intro.jpg Work A celebration to the woman that loves us unconditionally and because of that, our hearts melt of pure love and admiration. This box design reflects the soft and strong side of our mothers with a contrast between pink and black, ultra shiny and matte. The rose sticks out alone in the center representing that eternal beauty. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1534085741767-J65QOFU7C48BURKGYPBA/Melting-for-you-Moodboard.gif Work This limited edition Mother's Day "Melting For You" box is a representation of the warmth of motherly love. A melted rose in high gloss, imparted light over a dark, extra matte surface. Its embossing details created dimension and included an all rose interior. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1532810155581-1RWG4VYP2GT3JBWIU6MH/GLOSSYBOX-Melting-for-You-product-Card-by-Camilo-Villota.png Work Map fold product card insert that included information about the campaign, product information and tips. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1534085661679-9TUZT0HA0UDQR5YKRV2Y/Unboxing-Stop-Motion.gif Work Stop motion animation used for social media revealing all products in the box. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1534088277954-6D76GVK79IR9HJB9PU17/2018-Mother%27s-Day-Pre-Sale.jpg Work First pre-sale email blast with a discount for subscribers only. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1534087708291-FB7E56HPCXBGT3QUJC4H/2018-Mother%27s-Day-Shop-Open_01.jpg Work Second email blast sent to all leads announcing the shop open to the public. Eventually converting more than 1000 sales. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1534091651266-DF0YMS5NVPX8ORCPF8R4/iPhone-X-Mockup-Melting-for-you-screen-savers.gif Work Downloadable phone screensavers promoted on social media. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1534639796242-OD9YW5YVBVF8EH74YYS0/Mother%27s-Day_Melting-for-yout_Landing-page_by-Camilo-Villota.gif Work 1-week website takeover promoting this limited edition box. Increasing sales and traffic. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1534693572837-9LGGIU1D7QVOZ02H1A2T/Social-Media-Sign.png Work 1-week social takeover promoting all products in the box with GIF animations and captivating imagery. https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1534641069127-5V2K6FBBFWK11A3LC1WJ/360-Box-GIF.gif Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1534641072226-SU42VOTX5INS9CGAGNRP/2018_MD_Box_CloseUp_1.jpg Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1534641961093-CNX0EI67JFJF5Z05OBT0/Box-In-Paint-Animation.gif Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1534641101731-6XBM26ALURN4JIH4R92P/2018_MD_BoxReveal_Long_Crop_01.jpg Work https://images.squarespace-cdn.com/content/v1/587ed0f01e5b6cd3aed5e2a3/1534641101776-XC6LY86UZ4OCG9M8Z8TM/2018_MD_BoxReveal_Long_Crop_02.jpg Work 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