The Golden Fall campaign launched on November 2015 and was a perfect platform for Estee Lauder to reach-out to a younger audience with their recent launch of their revitalizing supreme creme.
Simpler, but yet effective email blast announcing the exited presence of this product.
Quick tutorials have high engagement. This 3 minute Pinterest tutorial shows how to prepare your skin with Estee Lauder's Revitalizing Supreme before applying makeup.
Aerin Lauder Waterlily Sun fragrance mini was sent to over 50k subscribers.
A makeup tutorial followed by an enter to with what was used on the tutorial was a great UGC initiative that collected a significant amount of leads.
Email Blast announcing the presence of Aerin in the box.