A celebration to the woman that loves us unconditionally and because of that, our hearts melt of pure love and admiration. This box design reflects the soft and strong side of our mothers with a contrast between pink and black, ultra shiny and matte. The rose sticks out alone in the center representing that eternal beauty.
This limited edition Mother's Day "Melting For You" box is a representation of the warmth of motherly love. A melted rose in high gloss, imparted light over a dark, extra matte surface. Its embossing details created dimension and included an all rose interior.
Map fold product card insert that included information about the campaign, product information and tips.
Stop motion animation used for social media revealing all products in the box.
First pre-sale email blast with a discount for subscribers only.
Second email blast sent to all leads announcing the shop open to the public. Eventually converting more than 1000 sales.
Downloadable phone screensavers promoted on social media.
1-week website takeover promoting this limited edition box. Increasing sales and traffic.
1-week social takeover promoting all products in the box with GIF animations and captivating imagery.
