The Look Good, Feel Great campaign launched April 2018 and was about wellness from the inside-out. This box was curated with products from Rituals that were perfect for your post-workout routine and aimed to help consumers find inner peace. It also included a CYBEROBICS Nutrition Guide and access to workouts with celebrity trainer David Kirsch.
The box was curated with brands including Rituals, Karl Lagerfeld + Model Co, La Roche-Posay and Ardency inn.
Map fold product card insert that included information about the campaign, collaboration with Cyberobics, as well as each product in the box.
Dedicated landing page with introduction about the campaign & 2 product leaks.
First email blast leaking the Rituals Foaming Shower Gel, which resulted in 200 sales.
Second email blast, revealing the entire box, which resulted in 500 sales.
Social media content including UGC Enter to Win contests, themed quotes and brand awareness posts.
The Elements of Fall campaign launched October 2017 and included the Rituals Happy Buddha shower gel. It was about all things fall colors and filled with products for the seasonal transition.
Map fold product card insert with information about the campaign and details about each product in the box.
First email blast leaking Rituals Happy Buddha shower gel, which amounted in 500 sales.
Second email blast, revealing the entire box.
Third email blast, which was a reminder of the box reveal, for an extra sales push.
This limited edition Rituals of Sakura co-branded box launched Spring 2016. For centuries, the Japanese have celebrated the annual flowering of the Cherry Blossom, or Sakura. Inspired by this tradition, The Ritual of Sakura collection blends the sweetness of Cherry Blossom with nourishing Organic Rice Milk, to make each day feel like a new beginning.
Dedicated landing page with introduction to the campaign and products in the box. All traffic was directed here to find out more about this collaboration.
Strategic stop motion animations were created for social media and other channels, which led to a significant amount of engagement.
Box composition image used for ads, banners, social media and other channels.
Email blast example sent out during the campaign, which quickly helped sell out the box.
The aMAYzing campaign launched May 2016 with an undeniable Pop Art theme. The mini Rituals shower gel helped achieve the look and color scheme we were aiming for.
This stop motion animation was used for ads and social content, leading to a significant amount of traffic.
Box composition flat lay image used on email blasts and social media channels.
This email blast design & content attracted much web traffic and helped with overall sales as it was a departure from our normal campaigns.