Lets talk about sex baby! This Summer Nights / Miami Vice inspired campaign was a perfect platform for Too Faced Better than Sex mascara to be featured. With styrofoam art deco shapes made form scratch and the unique name of this product, it was a perfect match, leading to a very successful summer.
A dedicated landing page was created to direct all traffic from news letters, ADS and social media for better conversions.
First email blast leaking the exiting collaboration lead to an estimate of 1200 sales.
Second email blast leaked a second product in the box leading to 600 extra sales.
Too Faced melted liquid lipstick in chihuahua made me do it. The name inspired me on creating a candy wonderland.
This email blast was sent to all the leads and subscribers generating great conversions and buzz within the beauty subscription box community increesing sales significantly.
The Sun-Kissed campaign of August 2016 featured Too Faced's Mascara Melt Off. A cleansing oil waterproof mascara dissolver.
The email blast pushed the sales of the overall box while giving product knowledge of this innovative product that everyone had to get their hands on.
The product card of this month was on a magazine format containing all product descriptions of everything in the box + editorial content of everything you need to know about makeup aplication during the hottest month of the year.
UGC social contest giveaway of a year supply of Too Faced best selling mascaras and Mascara Melt Off.