This Global Vive La France special design box campaign lounged in the US on October 2015 instead of July due to operation issues, but that didn't stop the success of it. This French box came to life in collaboration with Illustrator Jamie Lee Readin and was filled with créme de la créme of French pharmacy brands across the country. It was distribute to an estimate of 45,000 women around the US and was sold out globaly.
This PR send out was curated to be sent to editors, influencers and partners across the globe. It contain a campaign intro flyer, a post card, lounge event invitation, makeup bag, french cookie and a Diptyque candle.
Unboxing stop motion animation for the teaser face on Social media to create excitement.
Box composition of which each woman across the US, got a selection of 5 beauty product from the image depicted.
24-hour submission to get a personalized FB cover photo to celebrate La Bastille
Email blast sent to all subscribers and leads, leaking some of the beauty in the box, followed by a box reveal email revealing all the products in the box.
Website homepage presence takeover. Included a peek inside the box landing page, Enter to Win a trip to Paris contest and a landing page introducing the illustrator behind the box with a ruffle entry to win a box sign by her.